10 Tips For Marketing a Green Product
1. Green is not positioning
-People are primarily driven by personal gain, “what’s in it for me?”
-What do your green solutions add to the real customer needs of your targeted audience?
-A green product reinforces the brand values of your company?
2. Find a new, wider audience
-“Green” is no longer a niche
-Shift the focus from the “old-green customer” to a broader audience
3. Stacking product benefits
-Do not compromise on the key features (quality, convenience,…)
-“Green” as one of the benefits of a product often enhanced the attractiveness
-Try a logical link between product characteristics and performance and sustainability
4. Ensure adequate availability
-Do not build barriers for the availability and information of your product
-Work together with chain partners and so embrace ‘point of sale’
5. Green relies on trust
-Sufficient knowledge to build your company on the durability of your product
-Make sure you reports … READ MORE