Marketing is one thing that can make or break a business especially in it’s early stages. The four P’s of marketing are Product, Price, Place, and Promotion. Place and promotion go hand in hand. Deciding where to sell a product or service is just as important as deciding where and how to promote it. Promotion is a great way to get people interested in a product or service being offered. Advertising is half the battle, much research needs to be done before actually putting an advertising plan into action. The trick to promoting is knowing who you are promoting to, finding your target market. 

Target Market

A target market will be the people most likely to buy your service or product. Research into this group will help better understand how to get their attention. As with most groups in this time, online and social media marketing is one of … READ MORE